I was asked by Willem Kars to write a short text about the trends in Education. The text would be published in the Trend Book of the Dutch Design-week. After some research I came up with some relevant points (atleast I think).
In the first place I think that education, and more specific self-education, is a lifetime event for self-development. You have to start learning with asking yourself new questions and never stop to find the answers. Education is also about people generating ideas, comparing and gathering facts and non-facts. Its about humanism, skepticism, doubt and understanding. Make rules, test and apply them. Think about logic and knowledge and compare the ideal with the end-result.
Change, flexibility and beauty is efficiency. Seek methods that work with moderate optimism. Search for new interpretations of progress. Its all about learn and unlearn. Differences in opinions as a base for scenario’s of change. Its more about concepts and processes than about tools (although we have more tools than ever). Its about communicating thought and knowledge not about media. Toward an education with high achievement, result driven, learning to learn and critical thinking. Toward an education anytime, anyplace, student centered, different rates and learning styles, multiple access points and personal instruction.
Now for the design and production we had a very small amount of time. So we used a typeface we designed ten years ago. Made a few textures in Processing and send the pdf-file to the organizers. When the book came out everything was changed without notice. Our design wasn’t used. The only thing which was left was the text itself. It had everything to do with the pre-briefing. That wasn’t clear. The size was a surprise (A5-ish). We designed it for A4. Anyway the book was well received and almost sold out.
Yesterday we were almost out of Tabasco. Our 350 ml bottle was almost empty except for a greybrown deposit which didn’t look very nice. When I looked at the bottle it appeared to me that this was a typographic paradise. At-least for the typographers who are not educated in the Swiss way of design. There are some strange things happening here. Lets first take a look at the bottle itself.
On the neck of the bottle there is a dark-green aluminum-like label which has several Tabasco words on it. Didn’t find out yet what typeface it is but it is typeface number one for writing the Tabasco word. The white square label seems to me almost a handwritten typeface. This is the second typeface for writing the word Tabasco. On the back of the bottle there is some text describing the manufacturing process of Tabasco and some serving suggestions written in a sans-serif typeface (the third typeface). By the way Tabasco is in lowercase with begin-cap.
On the packaging you can find the word Tabasco in all caps. Its the fourth typeface used. The website is spelled in caps (fifth typeface). On the old bottles packaging though I found the same Tabasco word but written in a Bold version (number six) and the website written in lowercase (number seven). Also on the back there is a label with the word Tabasco written in caps and I think its a Futura typeface (number eight). And than at the bottom of the empty bottle there is the word Tabasco written in glass characters (number nine).
So to roundup Tabasco needs nine typefaces to do their branding. Seen from a stylistic view you would get rid of all the typefaces and use just one or two typefaces to design the packaging. But the amount of typefaces seems not to harm the identity of Tabasco. Anyway its good stuff to eat. And maybe thats the most important advertising.
I noticed that there was something wrong with my analogue mail delivery. For instance: Books from Amazon were not delivered in the mailbox but were put in the main hall. Which is an entrance for everyone. So anyone could pick up that book. There was no ringing of a bell. I made a complaint at TNT Post by their E-mail service.
TNT Post replied (after two days). They are very sorry that I was very unsatisfied about their mail services. But to process my complaint they need a 3S number. Which I did not have anymore because the packaging was already a week ago dumped into the garbage. So I tried to make them clear that the problem was not about one specific mail delivery but about an attitude of the postman. TNT Post replied. They were very sorry that I was very unsatisfied about their services. To process my complaint they need a 3S number. Again I tried to make them clear that the problem was not about one specific mail delivery but about an attitude of the postman. TNT Post replied. They were very sorry that I was very unsatisfied about their services. To process my complaint they need a 3S number. And again I tried to make them clear that the problem was not about one specific mail delivery but about an attitude of the postman. TNT Post replied. They were very sorry that I was very unsatisfied about their services. To process my complaint they need a 3S number. This session was repeated one more time and than I got the last Email of TNT Post.
Dear Mr Lamers, Thank you very much for your reaction. You have a complaint about the delivery of your mail package. I find it very annoying that your package was left behind unattended in the main hall. TNT Post offers you much excuses. I would like to inform you about the progress of your complaint. I will return it to the manager of the department. He will take a look at the quality of delivery at your address. Your complaint has been settled. You will receive no more reaction from us. If this happens in the near future please let me know. I think we have given you more than enough information now.